Maria Vorobyeva
Work Experience CVRU
Maria Vorobyeva

Hi! I'm Maria

9+ years designing B2C and B2B products for millions of users across e-commerce, telecom, fintech, and HR-tech

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My superpowers

🧩 I untangle complex flows

I quickly spot where users get lost and turn it into a clear flow

🤝 I connect interests

I help business, engineering, and design move in the same direction

🏗 I think in systems

I love design systems, durable patterns, and solutions that scale

🚀 I see it through to launch

I think beyond the mockup — through implementation, testing, and results

Case studies

E-commerce • Alfa-Bank

Launched a new e-commerce product from scratch. I designed the cart, video feed, user profile, and offline BNPL payment flows.

View the purchase flow case
Alfa-Market — purchase flow

Plans and voice assistant • MegaFon

Improved app and website metrics for a product with 17M MAU. Optimized the plan-selection flow: conversion +4%, selection time down from 18 to 15 minutes, home internet sign-ups up 70%.

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MegaFon — plans redesign

Loyalty program launch • Pyaterochka

Designed loyalty program flows for the Pyaterochka app: points, card, activation, personalized offers, stories. New X5 Club features increased average order value by 8%.

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Pyaterochka — loyalty program

Training portal • Pyaterochka

Redesigned the training portal in a year. Improved key metrics for employees and training managers; led a team of two designers refactoring the design system for HR services.

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Pyaterochka — training portal

9+ years of experience

Company logos
Senior Product Designer•Alfa-Bank•May 2025 — present

Growing a new e-commerce product from scratch, shaping the user experience at every stage — from research and flow design to launch.

Designing and evolving the product's key parts: cart, video feed, user profile, and offline BNPL payment flows.

Senior Product Designer•MegaFon•July 2023 — May 2025

Improved app and website metrics for a product with 17M MAU.

  • Optimized the plan-selection flow: conversion +4%, selection time down from 18 to 15 minutes, home internet sign-ups up 70%.
  • Redesigned the "Eva" voice assistant: monthly active users up 6%, opt-outs down 3% month over month.
Senior Product Designer•X5•December 2020 — July 2023

Relaunched the Pyaterochka app with 10M MAU.

  • Designed the loyalty system: points, card, activation, personalized offers, stories. Added new X5 Club features that increased average order value by 8%.
  • Ran UX research and A/B tests with the UX lab; built a metrics framework based on Google HEART.
  • Grew the design system with a team of four designers.

Previous project.

  • Led a redesign of the training portal over a year. Improved key metrics for employees and training managers.
  • Led a team of two designers refactoring the design system for HR services.
Product Designer•MedAcoustica•August 2018 — December 2020

Designed a job board for doctors in Germany, Austria, and Switzerland from scratch. Researched user needs and tested hypotheses for job search, review, and hospital profile flows.

Product Designer•Sber•August 2016 — August 2018

Built dashboards for managers at different levels. Designed a role-adaptive interface. Report preparation costs dropped by 87%.

Analyst, UI Designer•Citi•August 2013 — August 2016

Launched an employee incentive program and automated processes for the server and database team. Processes got faster with fewer errors.

Education