Simplifying complex flows
Spotting where people get lost and turning it into a clear path
Hi, I’m Maria
I’m a senior product designer who makes complex products feel simple. For the past 9 years I’ve designed for a major bank, a top mobile carrier and the country’s biggest grocery chain — apps people open every day
Gradient
Selected work
Case studies
Approach
How I work
Aligning teams
Getting business, engineering, and design moving the same way
Thinking in systems
Design systems, durable patterns, and solutions that scale
Seeing it through to launch
Beyond the mockup: implementation, testing, and results
Experience
Where I’ve worked
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May 2025 — present
Alfa-BankSenior Product Designer
Building a new e‑commerce product from scratch, from research to launch
Designing and evolving the product’s key parts: cart, video feed, user profile, and offline BNPL payment flows
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July 2023 — May 2025
MegaFonSenior Product Designer
Improved app and website metrics for a product with 17M monthly users
- Optimized the plan‑selection flow: conversion up 44% (from 9% to 13%), selection time down 17%, home internet sign-ups up 72%
- Redesigned the “Eva” voice assistant: monthly active users up 6%, 3% fewer people turned it off
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December 2020 — July 2023
X5Senior Product Designer
Relaunched the Pyaterochka app with 10M monthly users
- Designed the loyalty system: points, card, activation, personalized offers, stories. Added new X5 Club features that increased average order value by 8%
- Ran UX research and A/B tests with the UX lab; built a metrics framework based on Google HEART
- Grew the design system with a team of four designers
Earlier at X5: HR‑tech
- Led a redesign of the training portal over a year. Improved key metrics for employees and training managers
- Led a team of two designers refactoring the design system for HR services
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August 2018 — December 2020
MedAcousticaProduct Designer
Designed a job board for doctors in Germany, Austria, and Switzerland from scratch. Researched user needs and tested hypotheses for job search, review, and hospital profile flows
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August 2016 — August 2018
SberProduct Designer
Built dashboards for managers at different levels. Designed a role-adaptive interface. Report preparation costs dropped by 87%
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August 2013 — August 2016
CitiAnalyst, UI Designer
Launched an employee incentive program and automated processes for the server and database team. Processes got faster with fewer errors
Education
Where I learned
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California Institute of the Arts
UX/UI Design, Graphic Design
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Higher School of Economics
Master’s degree, Business Informatics
I’m open to new projects
Write about a project, a role or a design question. I read every email