UX research: updated plans showcase

Research goals

• Check how clear and easy to use the new showcase is.
• Assess how the level-1 and level-2 filters are perceived.
• Check whether users understand: which options are included in each plan, how MegaSemya (family plans) works, how to use MegaSily, how plan categories differ, and how to find specific or rare plans (e.g. for a modem, or a kids' plan).

Participants

Scenarios

Testing was conducted as moderated interviews. Scenario order was rotated between participants to avoid a learning effect.

Tasks:

1. Choose a smartphone plan + explore MegaSily
2. Choose a plan with "MegaSemya" (family plans)
3. Choose a home internet plan
4. Find specific plans from the "Other" section (plan builder, kids' plan)
5. Choose a plan for other devices
6. Compare the prototype with the current site
7. Final interview: impressions, expectations, feedback

Results (SEQ — Single Ease Question)

SEQ benchmark: ≥ 5.5 — above this threshold, the interface is considered intuitive.

After the research

Based on the testing results, we put together a list of improvements and ideas grounded in user feedback and observations.

• Prioritized the list of tasks.
• Shipped some improvements right away (quick UX fixes).
• Logged the rest into the backlog for the next stage.